The communications department of the US Conference of Catholic Bishops is shifting its main operational format from a traditional print format to a digital model.
The notification was posted in a Catholic News Service article on the National Catholic Reporter (May 8, 2017) website.
The communications department was built when print and newspapers were the dominant force in media. The landscape has been dramatically transitioning in recent years to a digital platform, where information is frequently sought and shared in real time, USCCB chief communications officer James Rogers told Catholic News Service on May 8.
According to the report, planning for the restructuring began in 2014 with the commission of two different studies from independent communications consulting groups.
“A part of the review was to look at the position of Catholic News Service within, for the lack of a better word, the space of the dialogue that takes place,” Rogers said. “Catholic News Service is very well-respected. When we did the survey of clients and customers, we found its position of trust is on par with, or higher than that of any other Catholic news outlet that you could compare CNS to.
The challenge for CNS is that “people tie it to channels and since it was born as a print wire service,” they don’t necessarily associate it with the digital content it produces, such as video, its multimedia offerings, or its social media endeavors in breaking Catholic news, Rogers said.
For the entire report, click here.